Facebook Graph Search Puts Spotlight on Sponsored Results

Google's stock price barely budged on the news of Facebook's Graph Search after investors concluded that the search giant has little to fear from Facebook.

That's because Graph Search is more akin to Yelp or Foursquare -- at least in its current incarnation -- than Google. That's not to say, however, that Facebook isn't going after the search advertising market. Back in August, Facebook released Sponsored Results, its first search ad units. Sponsored Results will pop up when you use Graph Search, according to the Facebook Studio blog.

It's unclear whether another ad unit will replace Sponsored Results. A rep for the company declined to comment. Debra Aho Williamson, an analyst at eMar…
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