Diane Von Furstenberg Donates Eye Care for Pinterest Repins

Diane von Furstenberg and VSP, the largest non-profit vision benefits company, are working together to give free eye care using a Pinterest campaign.

VSP will donate up to 1,000 certificates for eye exams and glasses -- one per repin from its #PinToGiveAndGet board -- to youth in need through the New York City Mission Society, a charity chosen by DVF. Each giveaway is valued at $385, which will total up to a $385,000 donation.

"We've been following what other brands are doing on Pinterest and we saw a lot of brands dabling in Pin It To Win It and Pin To Give," Julie Berge, VSP senior PR specialist, told Mashable. "Being a not-for-profit, and our ability to provide eye exams, we though…
Continue reading...

More About: dvf, pinterest, Social Good