Campbells Soup Invites Developers to Hack the Kitchen

Campbell's Soup wants to give you new resources for your smartphone and the web to find meal ideas.

The company is inviting developers to "Hack the Kitchen" and create web or mobile apps that make people's lives easier when it comes to finding recipes and cooking. The contest begins on Monday, Jan. 14th and the deadline to submit entries is February 1st.

"The solution can be a web experience, mobile app, something for the XBOX or even an in-car app experience that leverages the new SDKs announced at CES," Adam Kmiec, director of global digital marketing and social media at Campbell Soup Company, told Mashable. "We havent set a requirement; it's a blank canvas. We know that consume…
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