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January 12, 2013 06:41 am GMT

CEA on Booth Babes: The Name Is the Problem


Following widespread criticism of the use of models to market products at the International CES, a CEA exec tells Mashable that the media is to blame -- for repeating the commonly-used term "booth babes."

According to Karen Chupka, senior vice president of the Consumer Electronics Association, the industry giant has no plans to remove models from CES.

"The story has been overly sensationalized," Chupka says. "A lot of people are hired to come in and support exhibitors, since the booth is only one-third of the cost of attending the event.

"I can't understand. This is the year 2013, and I thought women had come farther than this. I'm really appalled that anybody prints the word 'babe
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More About: 2013 CES, Marketing, STEM, women in tech


Original Link: http://feeds.mashable.com/~r/Mashable/~3/uflcV9MILQ4/

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