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January 11, 2013 04:55 pm GMT

Sony Exec Explains How 4K TV Owners Will Get Content


LAS VEGAS -- If there was a trend at CES 2013, it was 4K. Every major TV manufacturer announced at least one TV with 4K resolution, and some unveiled several. Not many addressed the main issue with the new "Ultra HD" format, however: the lack of content.

Sony was one of the few who did, and the company's chief operating officer, Phil Molyneux, told Mashable in an interview how customers of its 4K TVs will be able to get content in native 4K.

"We wanted to deliver a native 4K experience," Molyneux says, "so we put together a media server, and we worked with Sony Pictures, and we remastered 10 titles into 4K. We loaded them onto the server, and we loan that server to the customer so they…
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More About: 4k, CES, CES 2013, sony, Ultra HD


Original Link: http://feeds.mashable.com/~r/Mashable/~3/T86uf-czZu8/

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