Facebook Charging $100 to Message Mark Zuckerberg

We knew Facebook was eager for new revenue streams. We just didn't know they were this eager.

If you try to send founder and CEO Mark Zuckerberg a message on Facebook, Mashable discovered Thursday, the social network will offer to keep the message out of his "Other" Inbox -- for a cool $100.

And here's the rub: in our tests from multiple accounts, it appears you only get this message if you're not one of Zuck's 16 million followers. In other words, Facebook is charging you $100 for being ignorant of the fact that you can follow its founder and send a message for free.

Keen Facebook observers will recognize this as a variant on the $1 pay-to-message plan that the social network has…
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