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How One Musician Overcame Apples One Hit Wonder Effect
Chilly Gonzales has been many things over his 15+ years as a music professional. The thing you may know him for most, without even realizing it? He helped sell the first iPad.
In 2010, Apple approached Gonzales about using his song "Never Stop" in a run of commercials for the device that would become synonymous with tablet computing.
The way Gonzales tells it, "Never Stop" was barely available when Apple expressed interest in using it.
"The song had only been out on vinyl, and had only been bootlegged in a digital version for five or six days before it got on their radar," he says. "They didn't even have a proper MP3 of the song, just a rip that someone had done from the viny…
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More About: Entertainment, features, ipad, Music
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