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January 10, 2013 02:00 pm GMT

Help Is At Hand As Telefonica Makes Its First Wayra-Incubated Investment: Taskhub, A TaskRabbit For Volunteers (And Making Money)

TaskhubTelefonicahas been operating its Wayra Academies to seed fund and mentor startups in Latin America and Europe since April 2011; and, in a signal of how Telefonica hopes to tap into that talent in the future, today the carrier has made its first-ever follow on investment on one of those business. Taskhub, a TaskRabbit that lets people volunteer for free as well as take paid jobs, has taken a six-figure sum from Telefonica Digital, along with a commitment to integrate Taskhub into its own location-based mobile business later this year, giving Taskhub a window to 22 million users in the UK alone. Taskhub, like TaskRabbit and Milk.ly in Europe, is an online marketplace that lets users outsource jobs or errands to individuals or small businesses. Taskhub’s differentiation comes in how it pitches this towards communities and volunteering, which gives it a public-service angle on top of the financial one. “While we want to get Tasks done, our biggest goal is to connect communities,” founder and CEO Rahul Ahuja told me in an interview. “We do that by remaining open for paid Tasks but also for Volunteer opportunities.Our aim is not to be a crowd sourced concierge service but rather a community notice board in a local coffee shop.” The startup has been in private beta since October 2012. Today it is opening to the public, although it’s still remaining invite-only for the next few weeks, with early users each getting 10 invites to share with friends. Initial focus will be on London, and “will look to expand to other cities when the time is right”, said Ahuja. That expansion will come with a big boost: Telefonica, which has 22 million subscribers in the UK, says that it plans to integrate and market the service through several of its business channels. These include marketing Taskhub to O2′s small business customer base, to its local government initiatives via that sales team, and through O2′s location-based offers service,Priority Moments Local.Martin Harriman, Head of Telefnica Digital for the UK and Ireland, says that Prioity Moments is currently the UK’s largest local deals provider, so this is no small opportunity. He also notes that Telefonica will also be looking at how it could integrate Taskhub into more of Telefonica’s worldwide businesses. Strategic investments like this can be a big boost to companies, but they also tie Taskhub in to Telefonica’s platform. Ahuja tells me however

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