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January 10, 2013 06:17 pm GMT

A Bright Spot For Nokia As Lumia And Other Q4 Mobile Sales Exceeded Expectations, With 4.4M Lumias Sold, But Q1 May Bring More Woe

Nokia-Lumia-510-3Some good news for Nokia today: the company announced that it exceeding guidance for Q4 sales, after a strong quarter of sales for its Windows Phone Lumia line and its Asha low-cost smartphones, with sales of Lumias nearly doubling over last quarter to 4.4 million devices. It also noted that its operating expenses are also lower and that the two combined are helping improve the company’s operating margins. These are now expected to be between break even andpositive 2%.This is significant in that it is a big change from previous quarters, where Nokia has had to warn the market that it wouldn’t be meeting original forecasts. As a point of comparison, Nokia had originally estimated that its operating margin for the quarter would be negative 6 percent, plus or minus four percentage points. The company also notes that the Nokia Siemens Networks also did better than expected in Q4 and continues to be profitable. The company did not give revenue figures for the division but noted that the reasons for the improvement was the “strong” performance of higher margin product categories — 4G network equipment is one example of those — along with better-than-expected cost management. Operating margin is anticipated at between 13% and 15%. “We are pleased that Q4 2012 was a solid quarter where we exceeded expectations and delivered underlying profitability in Devices & Services and record underlying profitability in Nokia Siemens Networks,” said CEO Stephen Elop in a statement. “We focused on our priorities and as a result we sold a total of 14 million Asha smartphones and Lumia smartphones while managing our costs efficiently, and Nokia Siemens Networks delivered yet another very good quarter.” But operating margin will not hold to the next quarter. It expects Q1 operating margin to be negative 2%, plus or minus four percentage points. This is because of “competitive industry dynamics” that have negative impact on smart devices and mobile phones — that is, competition from Samsung and other Android handset makers, as well as Apple and the iPhone. It also notes that Q1 will be seasonally weak. And although Lumia smartphones continue to “ramp up” this may not offset larger consumer demand or the wider economic environment. Nokia also said that Location & Commerce non-IFRS operating margin in the first quarter 2013 would be negative “due to lower recognized revenue from internal sales, which carry higher gross margin, and to

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