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January 9, 2013 04:19 am GMT
"Do we want to bet the company on this?", CEO Zach Coelius asked his advertising tech startup Triggit when it got a shot to work with Facebook's ad exchange. It took the chance, raised $7.4 million, and now FBX is performing 36% better than Google's ad exchange, according to data Triggit released today showing it may have hit the jackpot. Triggit's revenue is up 300% since it jacked into FBX.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-dbEjkfPl3s/
Triggit Bet Its Retargeting Biz On Facebooks Ad Exchange Because It Performs 36% Better Than Google
"Do we want to bet the company on this?", CEO Zach Coelius asked his advertising tech startup Triggit when it got a shot to work with Facebook's ad exchange. It took the chance, raised $7.4 million, and now FBX is performing 36% better than Google's ad exchange, according to data Triggit released today showing it may have hit the jackpot. Triggit's revenue is up 300% since it jacked into FBX.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-dbEjkfPl3s/
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