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January 9, 2013 03:43 am GMT

8 Successful Companies That Changed Domain Names


Rebranding, re-launching, brand confusion, vagueness: factors that contribute to the decision to rename a website. More often than not, creators shell out big money to purchase already existing domain names not only to simplify traffic flow (just ask Facebook founder Mark Zuckerburg), but to make sure they match perfectly with the brand.

Here are a few brands that have not only survived the switch but have thrived ever since.

1. Ask.com

Founded in June 1996 by David Warthen and Garrett Gruener, "AskJeeves.com" was the first search engine capable of responding to questions, not just keywords. Its well-known mascot Jeeves, a cartoon butler, was based off an English valet in author P.G…
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Original Link: http://feeds.mashable.com/~r/Mashable/~3/ue6J2AWzFkc/

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