Target Pledges to Price Match Amazon Year-Round

Following a test-piloting period over the holidays, Target has agreed to match prices with Amazon, Walmart.com, BestBuy.com, Toysrus.com and a handful of other online retailers year-round.

In-store shoppers can secure price matches at the Guest Services department within seven days of purchase. Only one of each kind of product is eligible for price-matching.

At first blush, the initiative promises to cut sharply into Target's sales margins: Amazon, which generated approximately three times more revenue than Target in 2011 and is also free of heavy brick-and-mortar operation costs, can afford to sell goods at razor-thin margins. It's likely that Target will record a loss on many, if not…
Continue reading...

More About: amazon, retail, shopping, Target, WalMart