Not So Fast An Endorsement For LinkedIns Endorsements

David Berkowitz is vice president of emerging media for digital marketing agency 360i, where he develops social media and mobile programs for marketers spanning the media & entertainment, retail, travel, and CPG industries.

LinkedIn's Endorsements feature, a way to recommend connections' skills with a simple click, seems too facile to be useful. Mashable last week ran an op-ed saying as much by Business Editor Todd Wasserman. Yet this feature may be one of the best uses of game mechanics online, and it remedies one of the major flaws of LinkedIn.

The best way to appreciate the value of Endorsements is to browse people's profiles. Consider Todd's LinkedIn profile,…
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