Magisto sharpens its AI video editing algorithm, adds themes, albums and group editing

Sure, Magisto's automatic video editing algorithms are great for social media mashup clips, but what if you want to use the service's robotic sense of cinema to tell a story? CEO Oren Boiman says it's just what social video is missing, and has tweaked the service to fill the gap. Users now have access to a collection of themes to change how their footage is handled. The idea is to tip the algorithm in on the emotion the user is trying to convey, selecting "so cute" or "street beat" to cue it to select appropriately adorable or aggressive song suggestions, special effects or title treatments. The service also added a new video album feature, making it easier to organize and share videos with friends and family, and hopes to implement a collaborative editing system soon -- complete with post-production tools to tweak the computer's direction. Of course, you could always do things the old fashioned way.

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