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January 8, 2013 10:11 am GMT

500 Startups-Backed Silver Living Wants To Be The Consumer Reports For Senior Care Communities

Screen shot 2013-01-07 at 8.00.59 PMWhen his grandmother was no longer able to live safely at home, Tal Ziv and his relatives set out to help her find the best senior care facility -- better known as assisted living communities. It's an experience many families face at some point, and it's not always an easy one. What's more, the stakes are high; we want loved ones to be at home in a great environment, but there's also the fact that the average cost of senior living communities is $80K. Assisted living facilities are expensive, and, while they're all very different, it can be tough to distinguish without visiting each and every one. So, wanting to find the best community for his grandmother, he began researching the best options in his area, only to find that the majority of them lacked a substantial presence online. So Ziv and former Microsoftie and veteran engineer Mike Cirello founded Silver Living to digitize the process and become what the co-founders hope will be a "consumer reports for senior living communities."

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