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January 7, 2013 10:46 pm GMT
Facebook is making quick progress in growing its mobile advertising business according to major ad platform Kenshoo. It sees 20% of all Facebook ad spend going to mobile. That's a big boost from October when Facebook said 14% of its ad revenue came from mobile. Meanwhile, 71% of Facebook ad spend targeted to mobile phones goes to Android, further proving Facebook has to focus more on Google's OS.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/cD7O_3pE1Js/
Study: 20% Of Ad Spend On Facebook Now Goes To Mobile Ads
Facebook is making quick progress in growing its mobile advertising business according to major ad platform Kenshoo. It sees 20% of all Facebook ad spend going to mobile. That's a big boost from October when Facebook said 14% of its ad revenue came from mobile. Meanwhile, 71% of Facebook ad spend targeted to mobile phones goes to Android, further proving Facebook has to focus more on Google's OS.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/cD7O_3pE1Js/
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