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January 6, 2013 12:00 pm GMT

For Startups In Search Of A Celebrity Partner, Go Beyond The Name

celebtechEditor's note:Sameer Mehta is the CEO and co-founder of 12Society, along with celebrities Nas, Michael Strahan, Nick Cannon,Tim Lincecum,Blake Griffin, and Kevin Love.I recently had a chance to sit backstage at a sold-out Nas concert and listen to him talk about his upcoming tour dates and all the stories that come with it. It was a pretty cool moment for a young entrepreneur who grew up a Nas fan. However, it wasnt all play.Between sets and amid screams of the crowd, we reviewed the mockups for our new site design and specs on featured products.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/cVqNBVMJ7nE/

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