Foursquare to display full user names, share more data with local businesses

Fond of your family name? Good -- it's about to get a bit more visible. Foursquare is planning to display full user names on profile pages, explaining in a recent community email that the old policy has become confusing. "If you search for a friend on Foursquare, we show their full name in the results, but when you click through to their profile page you don't see their last name." The team says these abbreviations made sense in Foursquare's early days, but recently users have been asking for change. "We get emails every day saying that it's now confusing." The social network hopes that displaying users' full surnames will help mitigate confusion between the John Smiths and John Smythes of the world.

The company's tweaked privacy policy promises to share more data with businesses, too, giving store owners greater visibility of customers who have recently checked in. Users who want their quests for coffee to remain anonymous still can, of course -- Foursquare was careful to remind users that they can change their "full name" whenever they want, and can opt out of sharing their location information with businesses. We wouldn't want to step on any toes, would we? Head past the break to see the email for yourself, or check out the adjacent source link to read Foursquare's "Privacy 101" summary.

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Via: TechCrunch

Source: Foursquare