Instagram Didnt Lose a Quarter of its Users, But it Is at Risk

You can tell you've really become a part of the national discourse when the New York Post writes a sensationalist story about you.

That's what happened to Instagram Friday morning, when the Post seized on numbers from AppData that showed the photo-sharing service had lost a quarter of its daily active users in the week since its Terms of Service debacle. But the data was misleading for so many reasons, it would make a good case study for a statistics class.

First of all, the Post article was cherry-picking numbers. AppData's record of Instagram's Daily Active Users plummeted from 16.4 million on December 19 to 12.4 million today. But the number of people who used Ins…
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