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December 24, 2012 04:00 am GMT

Iterations: A Warby Parker For [Blank] And Consumer Product Reinvention

WarbyA few years ago, when I was going back and forth to India for work, Id routinely carry with me the eye prescriptions and a few old frames for some of my family members in the States. They didnt want to pay local prices in the States because they knew the deal back home -- for a small fraction of the cost, they could get their new prescriptions and probably a couple of spare pairs of glasses to boot.Warby Parker picked up on these gross inefficiencies by monitoring thousands of people like me. Much has been written about the company, so I wont rehash that here, but will point out a 60 Minutes segment earlier this year that featured a relatively unknown yet powerful company -- Luxottica -- which has a stranglehold on the supply of branded eyeglasses and retail stores and, as a result, enjoys near-monopoly status.

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