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December 23, 2012 07:00 am GMT

Native Video Ads: Silicon Valleys Shiny New Thing Or Industry Savior?

Charles GabrielEditor's note:Charles Gabriel is vice president of sales for the AOL On Network.For anyone whos attended a conference on online media or advertising, or read any of the industry trades over the last six months, the phrase "native advertising" is all but inescapable. Originally coined by Fred Wilson, its been evangelized into 2012s biggest buzzword. Its advocates point to Facebooks Sponsored Stories and Twitters Promoted Tweets as well as experiments from the likes ofForbesandThe Atlanticas evidence of the categorys growing prominence.

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