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December 21, 2012 10:19 pm GMT

Startup Wants You to Dare Friends to Look Foolish for Charity


Would you take a shower in a public fountain? What if your friends would donate $50 if you did it?

A just-hatched startup called Moolta wants you to challenge your friends to do wildly crazy things, record their antics and post them to their platform.

What's in it for the dare accepters? The dare is a fundraiser -- in most cases for charity.

"We're a platform for combining social good and great content," explained co-founder and CEO Noam Schwartz. "We let friends challenges each other for money or virtual points that can be redeemed for prizes, but the most important incentive is a donation to charity."

Donations on Moolta are channeled directly to non-profits, through the start…
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More About: Social Good, Startups, charity


Original Link: http://feeds.mashable.com/~r/Mashable/~3/kUtYlSSn5qA/

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