How Gangnam Style Got to a Billion Views

[UPDATE: 'Gangnam Style' hit a billion views at roughly 11am ET Friday. The analysis below dates from the night before.]

Sometime in the next day, maybe in the next few hours, humanity will hit a major milestone that has nothing to do with the Mayan apocalypse (we hope).

For the first time in history, we will be able to state categorically that a single piece of visual entertainment has been watched more than a billion times.

No prizes for guessing what that video will be: the surprise international smash hit of 2012; the song that made Seoul's richest neighborhood world-famous; the video that reveals for the first time exactly how much fun you can have in a powder blue tuxedo jac…
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