Adobe Acquires Behance to Further Its Creative Cloud Ambitions

Adobe announced Thursday that it has acquired Behance, the leading online platform for creatives who want to display and showcase their work. The terms of the deal weren't disclosed.

With Behance, Adobe is looking at bringing community features to its Creative Cloud platform. Creative Cloud is Adobe's subscription based service for professionals that offers access to desktop software as well as online tools and storage place.

A big part of Adobe's future plans for Creative Cloud are focused on the way that users can interact, collaborate and share with one another. "We always knew community would be an important element of Creative Cloud," Scott Morris, Adobe's senior marketing directo…
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