An Interest In:
Web News this Week
- April 15, 2024
- April 14, 2024
- April 13, 2024
- April 12, 2024
- April 11, 2024
- April 10, 2024
- April 9, 2024
December 20, 2012 07:35 pm GMT
Original Link: http://feeds.mashable.com/~r/Mashable/~3/qFGyX0cBr4o/
Oracle Picks Up Marketing Software Firm Eloqua for $871 Million
Oracle has agreed to acquire Eloqua, a SaaS company that describes itself as a "provider of cloud-based marketing automation and revenue performance management software" for B2B marketers. The 13-year-old, Toronto-based company was acquired for $23.50 per share, or approximately $871 million.
Oracle is planning to use Eloqua's assets to build out its multi-channel customer service and lead generation products, Oracle indicated in a press statement.
The acquisition is expected to close in the first half of next year pending regulatory and Eloqua stockholder approval. Eloqua's board of directors has already greenlighted the deal.
Oracle has been acquiring cloud-based, B2B marketing s…
Continue reading...
Original Link: http://feeds.mashable.com/~r/Mashable/~3/qFGyX0cBr4o/
Share this article:
Tweet
View Full Article
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable