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December 19, 2012 01:14 am GMT

Apple API Strengthens Facebook Ads By Letting You Install App Store Apps Without Leaving FB For iOS 6

iPad2Facebook and Apple grow closer today, as mobile app install ads in Facebook for iOS 6 now allow users to downloads apps from the App Store via pop-up instead of interrupting users and forcing them to leave Facebook. This could get developers to buy more Facebook ads since since the clicks they pay for are more likely to turn into actual downloads.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/u_fUIuVxx3U/

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