Facebook Reportedly Planning to Run Video Ads in Its News Feed

In a move sure to annoy some users but potentially please investors, Facebook is planning to introduce video ads in the first half of next year, according to report.

Citing "several industry executives," Advertising Age reports that "by April at the latest," advertisers will be able to target video ads in users' News Feeds on desktop and mobile. The length of such videos would cap at 15 seconds as opposed to the standard 30-second TV ad, according to the report.

Facebook reps could not be reached for comment.

The report adds that the video ads will be on "autoplay," meaning they will start running automatically, a potentially controversial move. IN addition, on desktop, the ads will…
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