$1.7 Billion in Gift Cards Will Go Unspent This Year

Consumers are getting better at squeezing every last penny in value out of the gift cards they receive as holiday presents, new research shows. And a pretty penny that is, indeed. The savings from reduced spillage, the amount of value left on a gift card that a consumer never spends, is still projected to reach $1.7 billion this year.

Three-quarters of consumers will spend the all the money on their gift cards this year, while 30% will spend $25 more than the value of the card, which will help cap abandoned money at $1.7 billion, according to a survey by advisory company CEB TowerGroup of its more than 16,000 members.

New rules will also help shoppers spend more of the money on their c…
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