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December 17, 2012 10:42 pm GMT
Nielsen and Twitter just announced a deal for something called the Nielsen Twitter TV rating, which they're hoping to turn into the standard metric for measuring the conversation that a TV show spurs on Twitter.The companies say they're planning to make the rating available commercially in fall of 2013. The new Twitter ratings are supposed to complement Nielsen's existing TV ratings, and to be built on top the SocialGuide platform offered by NM Incite.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9EeoS6nxxc4/
Twitter And Nielsen Announce Partnership To Create New Twitter-Based TV Rating
Nielsen and Twitter just announced a deal for something called the Nielsen Twitter TV rating, which they're hoping to turn into the standard metric for measuring the conversation that a TV show spurs on Twitter.The companies say they're planning to make the rating available commercially in fall of 2013. The new Twitter ratings are supposed to complement Nielsen's existing TV ratings, and to be built on top the SocialGuide platform offered by NM Incite.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9EeoS6nxxc4/
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