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December 13, 2012 11:29 pm GMT
Lots of bold moves coming out of Twitter before the holiday season. The latest, and most subtle, is the offering of more granular search terms for advertisers to promote tweets against in its 'Promoted Tweets' product. As of today, Twitter will now let Promoted Tweets customers match their tweets to Twitter searches via exact match, phrase match, and basic keyword matching.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/z9eWg5D6sBU/
Twitter Adds More Keyword Targeting Options And Trending Topic Matching For Promoted Tweets
Lots of bold moves coming out of Twitter before the holiday season. The latest, and most subtle, is the offering of more granular search terms for advertisers to promote tweets against in its 'Promoted Tweets' product. As of today, Twitter will now let Promoted Tweets customers match their tweets to Twitter searches via exact match, phrase match, and basic keyword matching.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/z9eWg5D6sBU/
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