Dan Frommer Is Launching A Startup. Its A Mobile Travel Guide. And Its Not Called Frommers.

The illustrious Dan Frommer, a tech writer and editor, formerly of SplatF, Business Insider and ReadWriteWeb fame, is launching a travel startup this evening. And no it is not called Frommer's because Google now owns that, but yes it is also a novel approach to the very crowded local guide space.

You know how all you want to do when you get to a new city is have an amazingly cool, connected friend tell you where the 5 great places to go are? Well City Notes wants to be the mobile app version of that -- only offering users 10-25 suggestions per city, starting with NYC Holiday suggestions and expanding as people catch on.