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December 11, 2012 05:29 pm EST

Street Fighter x Sanrio: a merchandsing mash-up made in otaku heaven

Street Fighter

A Kitty-chan hadouken? Surely that's the stuff of fan fiction dreams, except it's not. In a move that's certain to confound core gamers, Mad Catz has commissioned a (somewhat unholy) merchandising mash-up of two beloved Japanese franchises, Street Fighter x Sanrio, to be splashed across its Arcade Fightstick Pro (for Xbox 360 and PS3) and iPhone 5 case covers -- sold for $159 and $35, respectively. And the results? Well, they're adorably alarming. Cramming the totemo kawaii pantheon of critters from Sanrio's line into the personas from Capcom's fighter, gamers with special interests can soak in the send-ups that see Maru Maru outfitted as the infamous Ryu, Hello Kitty sporting Chun-Li's buns and Pochacco as the blonde-maned Ken, just to name a few. No doubt, it takes a special kind of person to appreciate a crossover of the most intrusive childhood memory kind. But we're willing to bet there are plenty of you somewhere out there.

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Source: Mad Catz


Original Link: http://www.engadget.com/2012/12/11/street-fighter-x-sanrio-hello-kitty/

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Engadget

Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WI

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