NBC Sports and Yahoo Sports cut a deal to fuse internet, TV coverage

While Yahoo has had a tumultuous last few years, one unit that has consistently been at the top of the heap is its sports news division. At the same time, NBC Sports has been getting a boost -- even without the NHL's help -- ever since Comcast bought NBCUniversal. Apparently between Yahoo's need to better leverage its media properties and NBC's free agency after calling it quits with Microsoft the two have found common ground and struck a deal. Although both websites will continue to operate independently, expect multi-platform crossover between TV and internet, cross-promotion with links to NBC Sports Live Extra streams from within Yahoo, new made-for-the-internet video shows combining their assets and Yahoo's fantasy sports will be the exclusive game for NBC's Rotoworld site. Check after the break for the press release and a heads up on why even non-sports fans that pay for TV may need to keep an eye on this move.

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