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December 8, 2012 10:00 am GMT

The Subscription Economy Is About Strengthening Customer Relationships, Not Just Recurring Revenues

Tien TzuoEditors note: Tien Tzuois the CEO ofZuora, a subscription billing company. Its not about subscriptions versus pay-per-use. Just as industries have different needs, businesses and customers are different and so have varying needs. There is not a single pricing model that is best for everyone. Weve found that offering a plethora of options is often better for both customers and vendors.

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