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December 7, 2012 06:59 pm GMT

Pepsi Launches Promo With Apples Passbook


Pepsi is offering a deal via Apple's Passbook digital wallet for a free 20 oz. Pepsi Max. However, you have to download Consumr's app and be near one of the 450 Kum & Go stores in the U.S. to take part.

Those who can take part will be alerted when they're near one of the convenience stores. Kum & Go -- which is based mostly in the Midwest -- is supporting the effort with in-store signage and point-of-sale materials.

Apple introduced Passbook as part of iOS6 on Sept. 19 as a folder for boarding passes, tickets and coupons. Within days, retailers Target and Gap were offering Passbook deals. Since then, others like Starbucks, Discover and American Express have also joined the platform.

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More About: Marketing, Pepsi, iOS 6, passbook


Original Link: http://feeds.mashable.com/~r/Mashable/~3/KNjmM_Ydsig/

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