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December 7, 2012 08:58 pm GMT

Do Your Tech Choices Predict How Much Youll Give to Charity?


For non-profits raising money online, it's important to know as much as possible about your supporters. But are their technology preferences significant?

Online donation platform Qgiv tracked a year's worth of donations on its site -- a total of 320,000 donations -- and determined what tech choices correlated with the largest donations.

When it comes to email host, donors with unique or corporate email addresses gave the most money, an average of $165 per donation. Gmail users came in second, giving $143, followed by AOL users ($138), Hotmail users ($128) and finally Yahoo users ($120).

Safari users gave the most of any browsers, donating $168 per transaction, followed by Chrome…
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More About: Social Good, email, holiday giving


Original Link: http://feeds.mashable.com/~r/Mashable/~3/xOTD7VCElTQ/

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