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Do Your Tech Choices Predict How Much Youll Give to Charity?
For non-profits raising money online, it's important to know as much as possible about your supporters. But are their technology preferences significant?
Online donation platform Qgiv tracked a year's worth of donations on its site -- a total of 320,000 donations -- and determined what tech choices correlated with the largest donations.
When it comes to email host, donors with unique or corporate email addresses gave the most money, an average of $165 per donation. Gmail users came in second, giving $143, followed by AOL users ($138), Hotmail users ($128) and finally Yahoo users ($120).
Safari users gave the most of any browsers, donating $168 per transaction, followed by Chrome…
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More About: Social Good, email, holiday giving
Original Link: http://feeds.mashable.com/~r/Mashable/~3/xOTD7VCElTQ/
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