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December 6, 2012 11:51 pm GMT
A new report from mobile ad network Chartboost suggests that while the iPad is the best platform in terms of getting return on advertising spend for mobile game developers, the iPhone is still seen as the marquee iOS platform for mobile games, since it commands an impressive 61 percent of all gaming time spent on iOS devices. So despite lower acquisition costs on iPad, advertisers are still willing to pay more to gain access to the much broader audience of iPhone gamers.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/QX-zEwYCaG0/
iPad Users More Likely To Buy Games Via Ads, But iPhone Users Still The Most Desirable Audience
A new report from mobile ad network Chartboost suggests that while the iPad is the best platform in terms of getting return on advertising spend for mobile game developers, the iPhone is still seen as the marquee iOS platform for mobile games, since it commands an impressive 61 percent of all gaming time spent on iOS devices. So despite lower acquisition costs on iPad, advertisers are still willing to pay more to gain access to the much broader audience of iPhone gamers.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/QX-zEwYCaG0/
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