Never Mind PCs, Dell Is Getting Into Social Media Consulting

Dell is looking to expand beyond the moribund PC market with a new line: social media consulting.

The company on Wednesday announced Social Media Services, which is designed to help companies from all kinds of industries "develop real-time customer insights, engage audiences and better understand their customers and the market." In a press release announcing the move, Dell cites its own "leadership and experience using social media to listen and to engage with its customers." Dell has recently offered social media consulting to the American Red Cross and Clemson University.

Dell came by its expertise the hard way. In 2005, the company ignored Jeff Jarvis, a former TV Guide writer whose…
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