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December 6, 2012 01:15 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sGrT52CIsrI/
Disrupting Discounts: ifeelgoods Relevant Rewards Attract Shoppers Better Than Dollars Off
It turns out people are 3X more likely to click through an ad and 30% more likely to make purchase that offers a $5 gift card compared to $5 off. That bit of social engineering gives personalized ecommerce rewards startupifeelgoodsthe potential to reinvent the concept of discounts. ifeelgoods looks at where you are on the web and matches you with a reward that you'll value more than money.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sGrT52CIsrI/
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