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December 6, 2012 04:55 am GMT

Candidate Puts 51% of Budget Into Facebook Ads and Wins


On Election Day, Bridget Mary McCormack won a seat on the Michigan Supreme Court. Why should you care? Because she may very well owe her victory in part to Facebook, where more than half of her late-game advertising budget was spent.

A week before the election, victory was far from assured. McCormack was running on the "non-partisan" section of the ballot, often overlooked by voters. She was in striking distance of victory, but not on top of the polls. An outside group made a large television ad buy against her, framing her as a friend of terrorists for having represented terrorism suspects in court.

The campaign was in trouble, said new media political consultant Josh Koster, whose…
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More About: Advertising, Facebook, Politics, US


Original Link: http://feeds.mashable.com/~r/Mashable/~3/0ek2CVupfLk/

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