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December 6, 2012 02:24 pm GMT

Amazon Finally Reclaims Its Namesake, Launches In Brazil With Kindle Store, Kindle Devices Coming In Weeks

Screen Shot 2012-12-06 at 09.23.43Amazon is continuing its global march by making a big move into the country that could rightfully lay claim to being responsible for Amazon's name: today the online book and retail marketplace announced it would be launching its Kindle Store in Brazil. A move to Brazil with an e-bookstore-only operation has been on the cards since earlier this year; the main site opens this month with access to Amazon's Kindle e-book store from today, with Kindle devices going on sale in "the coming weeks," priced at 299 Brazilian reals (US$143).

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