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December 5, 2012 10:10 pm GMT

Prismatic Gets $15M From Jim Breyer And Yuri Milner To Attack The Impossible Problem Of Bringing You Relevant News

Screen Shot 2012-12-05 at 8.57.52 AMNews aggregation is a glory-less pursuit, where even the companies that do succeed have to grapple with the fact that no algorithm is ever going to be as good as the human brain at judging what news/content will appeal to said brain. It's anAI-hardproblem.So when Prismatic founder Bradford Cross initially approached me to cover his company's seed funding last year, I passed - sort ofrudely.

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