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December 5, 2012 10:17 pm GMT
Measurement firm Nielsen today released new figures on second screen adoption, expanding on itsresearch from October which mainly focused on the differences between men and women's TV viewing behaviors. The "second screen," for those unfamiliar, is the term now being bandied about to explain the trend of using a smartphone or tablet while watching TV.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7ZnAFtcUFug/
Nielsen: 85 Percent Of Tablet And Smartphone Owners Use Devices As Second Screen Monthly, 40 Percent Do So Daily
Measurement firm Nielsen today released new figures on second screen adoption, expanding on itsresearch from October which mainly focused on the differences between men and women's TV viewing behaviors. The "second screen," for those unfamiliar, is the term now being bandied about to explain the trend of using a smartphone or tablet while watching TV.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7ZnAFtcUFug/
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