In-Store Shopping Will Only Get Better With Apps

Finding a deal is a cinch this holiday season -- if you own a smartphone. Now, more than ever before, the majority of people who own a mobile device have a smartphone, from which they can shop and find deals.

At the same time that shoppers are nabbing deals online, they're also shopping in-store and comparing prices. Brick-and-mortar stores aren't going anywhere. Shoppers are using their smartphones to make in-store experiences even better.

Vicki Cantrell, executive director of Shop.org, tells Mashable that for consumers, shopping in-store or in-app is not an either/or choice.

What consumers really want is a particular product, price and experience -- they don't care which channe…
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