Home Soda Maker SodaStream to Run Super Bowl Ad

SodaStream, an Isreali company that lets consumers make their own carbonated sodas at home, will run an ad during next year's Super Bowl.

The company is working on an ad with Common, an agency headed by Alex Bogusky. Bogusky famously left traditional advertising in 2010 to find a "more genuine version" of himself. That mission has led him to come up against former clients, including Coca-Cola, which dismissed a recent Bogusky-produced anti-sugar video as "grandstanding."

Backing SodaStream may appear like another challenge to Coke, which is also advertising during the game (Pepsi is also sponsoring the halftime show.) However, the move is ostensibly more about saving the environment.…
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More About: Advertising, Alex Bogusky, Super Bowl, coca cola