All Sony connected TVs to get Ensequence tech in 2013 to serve up contextual content

Not getting your fill of connected TV action with contextual content and ads appearing alongside your soaps? Your hunger could be satisfied by picking up a Sony-made television in 2013, as Hirai and Co. have inked a multi-year deal with the folks at Ensequence to bake software for such experiences into all of their connected TVs starting next year. Ensequence leverages the automatic content recognition tech inside Sony's sets and provides a platform for content producers and advertisers to sling up everything from relevant coupons to trivia games on displays. If you watched the 2012 Olympics through Verizon FiOS, chances are you've glimpsed the company's technology in action. Proud owners of connected TVs made by Sony between 2011 and 2012 won't be left out of the contextual content bonanza, however, as a software update packing Ensequence's secret sauce will be available. For more details, and prognostications regarding the future of internet-savvy televisions, hit the jump for the press release.

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Filed under: Home Entertainment, HD, Sony

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Source: Ensequence