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December 4, 2012 10:19 am GMT
A lot of companies are getting into the content marketing business, creating blog posts and articles to promote their brands and products. But are they doing enough to promote that content? Well, startup OneSpot is opening a new platform to help them turn those posts into regular ads.OneSpot started out as a news aggregation company, but founder and CEO Matt Cohen said it's now focused on a bigger opportunity. His basic argument (similar to the one made by other companies like InPowered) is that editorial content, not advertising, has a much bigger impact on people's opinions than ads. Actually, he said that's a false distinction for most people, it's not about "commercial versus non-commercial content," but rather "annoying content compared to content that is interesting." So why not promote the interesting content, like non-marketing blog posts on a company's own site, or a positive review elsewhere? Especially since much of that content just disappears once it has scrolled off the front page.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7OgIsx6M7cQ/
OneSpot Launches Platform For Turning Articles Into Ads, Raises $1.5M
A lot of companies are getting into the content marketing business, creating blog posts and articles to promote their brands and products. But are they doing enough to promote that content? Well, startup OneSpot is opening a new platform to help them turn those posts into regular ads.OneSpot started out as a news aggregation company, but founder and CEO Matt Cohen said it's now focused on a bigger opportunity. His basic argument (similar to the one made by other companies like InPowered) is that editorial content, not advertising, has a much bigger impact on people's opinions than ads. Actually, he said that's a false distinction for most people, it's not about "commercial versus non-commercial content," but rather "annoying content compared to content that is interesting." So why not promote the interesting content, like non-marketing blog posts on a company's own site, or a positive review elsewhere? Especially since much of that content just disappears once it has scrolled off the front page.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/7OgIsx6M7cQ/
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