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December 4, 2012 04:47 am GMT

Kate Bosworth Partners With Topshop for Shoppable Music Video


Topshop is launching a multi-pronged holiday campaign featuring actress Kate Bosworth.

On Tuesday, the fast-fashion retailer will debut a music video on YouTube featuring the actress's cover of "Winter Wonderland." The makeup Bosworth is wearing in the video will be available immediately for purchase on Topshop.com.

Shoppers can also sign up to be on the waiting list for the heels and matching dress -- a sequined, knee-skimming, burgundy-colored affair designed by Bosworth in collaboration with Topshop's design team. They will both go on sale in February in conjunction with Topshop's LA store opening, Topshop CMO Justin Cooke told me over email.

In addition to YouTube, the video…
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More About: Marketing, fashion, kate bosworth, retail, topshop


Original Link: http://feeds.mashable.com/~r/Mashable/~3/Jz15MojSCmo/

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