An Interest In:
Web News this Week
- February 29, 2024
- February 28, 2024
- February 27, 2024
- February 26, 2024
- February 25, 2024
- February 24, 2024
- February 23, 2024
Kate Bosworth Partners With Topshop for Shoppable Music Video
Topshop is launching a multi-pronged holiday campaign featuring actress Kate Bosworth.
On Tuesday, the fast-fashion retailer will debut a music video on YouTube featuring the actress's cover of "Winter Wonderland." The makeup Bosworth is wearing in the video will be available immediately for purchase on Topshop.com.
Shoppers can also sign up to be on the waiting list for the heels and matching dress -- a sequined, knee-skimming, burgundy-colored affair designed by Bosworth in collaboration with Topshop's design team. They will both go on sale in February in conjunction with Topshop's LA store opening, Topshop CMO Justin Cooke told me over email.
In addition to YouTube, the video…
Continue reading...
More About: Marketing, fashion, kate bosworth, retail, topshop
Original Link: http://feeds.mashable.com/~r/Mashable/~3/Jz15MojSCmo/
Mashable
Mashable is the top source for news in social and digital media, technology and web culture.More About this Source Visit Mashable