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December 4, 2012 05:15 pm GMT
Adelphic Mobile, a mobile ad startup founded by executives from Quattro (which Apple acquired and turned into its iAd program), has raised $10 million in Series A funding led by Google Ventures. The startup previously raised a $2 million seed round led by Matrix Partners, and the firm also contributed to the new funding. In the funding press release, Google Ventures managing partner Rich Miner said the company is "pioneering a new way to identify mobile consumers by taking vast amounts of data and mining it to develop a holistic picture of the mobile user for brand owners."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UmaULYt_Kso/
Ad Targeting Startup Adelphic Mobile Raises $10M Led By Google Ventures
Adelphic Mobile, a mobile ad startup founded by executives from Quattro (which Apple acquired and turned into its iAd program), has raised $10 million in Series A funding led by Google Ventures. The startup previously raised a $2 million seed round led by Matrix Partners, and the firm also contributed to the new funding. In the funding press release, Google Ventures managing partner Rich Miner said the company is "pioneering a new way to identify mobile consumers by taking vast amounts of data and mining it to develop a holistic picture of the mobile user for brand owners."Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/UmaULYt_Kso/
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