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December 3, 2012 07:25 pm GMT
Technology is quickly disrupting one of the oldest industries in the country, fashion. And customization is at the heart of that, whether it's personalized web fittings or Indie boutique pieces via Etsy or completely customized clothing. Bow & Drape, a company we met in Boston, is ready to rethink the way you shop for dresses. In essence, Bow & Drape lets you start with a silhouette — A line, drop-waist, or whatever — and continue customizing from there. You can select the hemline, color, sleeve-length, and add special accoutrements like beads. The site asks for a quick set of body measurements before you get too in-depth to make sure that whatever you choose will fit like a glove.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-fznnHcW3e8/
The Little Black Dress Reinvented By You: Bow & Drape Reworks A Fashion Clich
Technology is quickly disrupting one of the oldest industries in the country, fashion. And customization is at the heart of that, whether it's personalized web fittings or Indie boutique pieces via Etsy or completely customized clothing. Bow & Drape, a company we met in Boston, is ready to rethink the way you shop for dresses. In essence, Bow & Drape lets you start with a silhouette — A line, drop-waist, or whatever — and continue customizing from there. You can select the hemline, color, sleeve-length, and add special accoutrements like beads. The site asks for a quick set of body measurements before you get too in-depth to make sure that whatever you choose will fit like a glove. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/-fznnHcW3e8/
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